Branding
Embrace the Shadow, Discover the Light: Introducing Sparkk TV's Midnight Brand
At Sparkk TV, we champion the independent spirit – the bold ideas, the untold stories, and the filmmakers who bring them to life outside the conventional glare. Our new brand identity, Midnight, encapsulates this ethos, representing the captivating space where creativity thrives and compelling narratives emerge from the depths.
Midnight is more than just a look; it's the feeling of anticipation as you discover a hidden gem, the intrigue of a story that pulls you in, and the electric energy of independent voices shining brightly.
A Visual Identity Steeped in Storytelling:
Our Midnight brand is defined by a distinctive color palette and a clean, modern typeface – designed to be as impactful and memorable as the content we present.
The core colors of Midnight are:
Tetsu-Kon Blue (#17184b): A deep, resonant blue reflecting the mystery and depth found within the diverse stories on Sparkk TV. It invites viewers to explore the rich, often unseen, worlds created by independent artists.
Intergalactic Highway (#273287): A dynamic blue symbolizing the vast, exciting landscape of independent creativity and the limitless possibilities within the filmmaking community.
Duranta Yellow (#d8e63c): A vibrant, energetic yellow that cuts through the darkness, highlighting the sheer brilliance, originality, and unique perspectives of Sparkk TV's programming.
Cloud Dancer (#f0eee9): A clean, subtle white providing balance and signifying the clarity, artistry, and thoughtful impact of the content we showcase.
These colors converge to form the visual foundation of Midnight, creating an identity that is both sophisticated and approachable, mirroring the content itself.
Supporting our visual identity is the Nexa font. Chosen for its modern readability and versatile character, Nexa provides a clear and engaging voice for our brand across all touchpoints, from titles to descriptions.
"Midnight represents the essence of Sparkk TV," says Aaron Bielert, Network President. "It's where darkness meets brilliance, where independent voices shine, and where audiences can discover captivating stories that stay with them long after the credits roll. With Midnight, we're not just rebranding; we're redefining the future of independent film and television through a look and feel that truly represents our passion."
Experience the Midnight brand across the Sparkk TV platform – on our website, in our apps, social media, and on-screen. This new identity is a bold declaration of our commitment to independent storytelling and the vibrant community we serve.
Sparkk TV: Midnight is here. Discover something different.
